Marketing: Best Universities to pursue a Master’s degree in South Africa

Friday, September 11, 2020

Are you considering pursuing a Master’s degree in Marketing? Then you should know which are the best universities in South Africa to study Marketing so that you make sure you receive the best education and are prepared in the best environment. This will benefit you when competing for a job. The Best Universities to Study a Master’s degree in Marketing are mentioned below.

Why South Africa?

There are plenty of reasons why South Africa attracts so many tourists each year, including safaris, dramatic mountains, rolling vineyards, pristine beaches, among others. Located in the southernmost part of the African continent, South Africa has a warm climate and varied terrain. It is a multicultural country, for which it has come to be called the “rainbow nation”. Its rich diversity, captivating landscapes, and its turbulent history all account to the fact that South Africa has been a popular destination for tourists and, also, students are choosing it to study a Master’s degree.

South Africa is home to the best universities in the African continent, which are also ranked among top universities in the world. Its top universities, together with its diverse cultures, its beautiful landscapes, its intriguing flora and fauna, and its history have contributed to making the country a common destination for tourists as well as for flocks of students.

Marketing in South Africa

The country has focused on improving the higher education system after the apartheid and it has proven satisfactory since South Africa’s most important cities, like Cape Town, Durban, Johannesburg, among others, offer globally competitive education and world leading research facilities.

A Master’s degree allows you to further your knowledge and deepen your understanding of your current career or to choose a different path and combine the skills you have already acquired from your previous studies and working experiences and differentiate yourself from others. It can be a new start. 

Why Marketing? This field is a dynamic area that is concerned with wants and needs satisfaction. Marketing students learn to see things from the consumer’s perspective, which allows them to implement appropriate marketing strategies that will meet their needs. 

What can you do with a Master in Marketing?

Marketing will open doors for you in many different kinds of industries because this field is a very important one for any type of industry or company. You will be able to start a career in a variety of industries and with companies ranging from international giants to entrepreneurial startups.

The following are jobs that are directly related to your degree:

  • Advertising account executive
  • Advertising art director
  • Digital marketer
  • Market researcher
  • Marketing executive
  • Media buyer
  • PPC specialist
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive
  • Social media manager

The wide range of possibilities is one of the reasons why this field is highly sought after by students. 

Best Universities to study Marketing

The following universities are accredited institutions, well-known for offering the best programmes in Marketing in South Africa and in the African continent. 
Nelson Mandela University
Stellenbosch University
University of the Free State
University of South Africa
University of the Witwatersrand

These universities are recognized for the quality of any of their programmes and for making sure they provide students with the best education available. 

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